Passing by their front window, you can’t help but notice how On Off Digital World is full of technological marvels, all the latest in consumer electronics today, yet their real bread and butter comes from selling to tourists some desperately needed photography equipment. Located in almost right in the middle of Manhattan, they get a lot of foot traffic from all the tourists who flock to The Big Apple day in/day out. Naturally, folks on vacation aren’t going to spend their precious time bargain hunting for specialized photographic equipment and supplies and therefore often pay whatever the price is in order to get on with their holiday.

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